L.A.U.G.H. – A Unique Approach to Sales
In today’s competitive market, simply having a great product or service is not enough to guarantee the sales volume you are looking for. Marketing at Large has developed a new and unique process, based on 30 years of hands-on sales and sales training that will assist you in creating the sales results you desire.
This is a 5 part (5 - three hours sessions), interactive series of seminars designed as a complete program to increase your business. Each step of L.A.U.G.H. is covered, in depth, and focused on each participant’s individual business. Attendance is limited to 12 people. While we strongly recommend that the course is taken in its entirety and in order, you may choose to take any one of the modules separately. Guaranteed seating is available to anyone signing up for the complete program and they will receive a special bonus section on "The Secrets of Networking Success".
In today’s competitive market, simply having a great product or service is not enough to guarantee the sales volume you are looking for. Marketing at Large has developed a new and unique process, based on 30 years of hands-on sales and sales training that will assist you in creating the sales results you desire.
This is a 5 part (5 - three hours sessions), interactive series of seminars designed as a complete program to increase your business. Each step of L.A.U.G.H. is covered, in depth, and focused on each participant’s individual business. Attendance is limited to 12 people. While we strongly recommend that the course is taken in its entirety and in order, you may choose to take any one of the modules separately. Guaranteed seating is available to anyone signing up for the complete program and they will receive a special bonus section on "The Secrets of Networking Success".
Seminar 1: Looking Professional and Polished –
Q: Is Your Business Image in Alignment with Your Ideal Client?
This module addresses how not only your business reputation is effected by personal taste and preferences. Learn how your social media presence is either helping or hurting your business today.
Q: Is Your Business Image in Alignment with Your Ideal Client?
This module addresses how not only your business reputation is effected by personal taste and preferences. Learn how your social media presence is either helping or hurting your business today.
Seminar 2: Asking Direct, Probing and Specific Questions –
Q: How to Determine If This Is a True Prospect.
The second module addresses the pre-qualifier stage of sales. In this three hour session you will acquire ways to not only determine with greater accuracy if someone is a strong potential client/customer, but do so in a way that sets up moving forward with a greater possibility of turning that prospect into sale.
Q: How to Determine If This Is a True Prospect.
The second module addresses the pre-qualifier stage of sales. In this three hour session you will acquire ways to not only determine with greater accuracy if someone is a strong potential client/customer, but do so in a way that sets up moving forward with a greater possibility of turning that prospect into sale.
Seminar 3: Understanding Your Potential Customers' Needs and Expectations –
Q: How Well Have I Heard You?
The third module addresses something very few true sales people ever stop to consider: How well have you actually heard what your prospective client/customer has told you? In this session, we will dissect and determine what this potential client/customer actually needs and what their true expectations are of you and your product or service. While no module in this program is singularly important, this one is the pivotal point in the L.A.U.G.H. approach.
Q: How Well Have I Heard You?
The third module addresses something very few true sales people ever stop to consider: How well have you actually heard what your prospective client/customer has told you? In this session, we will dissect and determine what this potential client/customer actually needs and what their true expectations are of you and your product or service. While no module in this program is singularly important, this one is the pivotal point in the L.A.U.G.H. approach.
Seminar 4: Giving Your Client Only the Information That Meets Their Requirements –
Q: Have I Got a Product/Service For You!
In the fourth module, we are going to discuss and develop what has been known for years as “the pitch”. Again, where L.A.U.G.H. a totally unique approach, is demonstrated in this module. This is where the relationship begins to build. This is where the 'rubber meets the road' so to speak. It is your turn to present those products or services (and only those products or services) that truly meet the stated needs of this client. In other words, there is no "pitch".
Q: Have I Got a Product/Service For You!
In the fourth module, we are going to discuss and develop what has been known for years as “the pitch”. Again, where L.A.U.G.H. a totally unique approach, is demonstrated in this module. This is where the relationship begins to build. This is where the 'rubber meets the road' so to speak. It is your turn to present those products or services (and only those products or services) that truly meet the stated needs of this client. In other words, there is no "pitch".
Seminar 5: Having a Genuine Interest in Meeting Your Clients' Needs and Expectations While Remembering to have Fun –
Q: So, Where Did All The Objections Go?
In the fifth module, we are going to discuss and develop what has been known for years as “the close”. Again, where L.A.U.G.H. a totally unique approach, is demonstrated in this module probably more than any other. At this point in most sales calls, you have assumed what they need, you have pitched your deal and now you are ready to close the sale and the objections begin. With this system, you are not closing (remember that three step system beginning with the price and ending with "when can we start?" and dead silence?) You will have learned through this module that this whole scenario disappears. In the end, this is what relationship selling is all about.
Q: So, Where Did All The Objections Go?
In the fifth module, we are going to discuss and develop what has been known for years as “the close”. Again, where L.A.U.G.H. a totally unique approach, is demonstrated in this module probably more than any other. At this point in most sales calls, you have assumed what they need, you have pitched your deal and now you are ready to close the sale and the objections begin. With this system, you are not closing (remember that three step system beginning with the price and ending with "when can we start?" and dead silence?) You will have learned through this module that this whole scenario disappears. In the end, this is what relationship selling is all about.
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